Ocean pollution is one of the most pressing issues of our time – but for many, it remains invisible. Ocean Material®, a leader in sustainable materials, decided to change that with a campaign designed not just to inform, but to immerse.
With InstantStudio’s AI-powered campaign engine, Ocean Material launched #PictureTheProblem, a personalised campaign experience that placed users inside hyper-realistic scenes of environmental devastation. It wasn’t abstract. It was immediate. And it worked.
Ocean Material’s CEO, Toni Kienberger, posed a bold question:
“How do we reach people who don’t see the crisis right in front of them? Not everyone lives near a plastic-strewn beach or a deforested landscape… What if they weren’t just reading about it, but standing right in the middle of it?”
That idea became reality through InstantStudio.
In less than 24 hours, the InstantStudio team delivered a hosted campaign site where users could upload a selfie, choose from four scenes (plastic soup, deforestation, melting ice, or waste crisis), and receive a personalised image placing them directly into the environmental scenario. The result was a striking, visual call to action—tailored to each participant, optimised for sharing.
Explore the campaign site: https://instantstudio.ai/oceanmaterial
This was a brand message transformed into thousands of personal stories—each one shared by real users, each one extending the campaign’s reach.
“This campaign was a small nudge to help people see the bigger picture. We are the first generation to truly see the damage—and probably the last with a real chance to turn the story around.”
— Toni Kienberger, CEO of Ocean Material®
Read Toni’s full post here: LinkedIn
The impact wasn’t just about creativity—it was about speed, scalability, and built-in performance features made possible by the InstantStudio platform:
InstantStudio’s powerful platform is the full engine behind campaigns that get built quickly and shared widely.
The success of #PictureTheProblem demonstrates how InstantStudio campaigns perform:
Whether you’re launching a product, activating an audience, or building brand affinity, this approach delivers one thing: results.
Ocean Material’s campaign proves that the right technology unlocks attention, scale, and social amplification. If you’re preparing a launch, a seasonal promotion, or a brand storytelling initiative—we can help you move from concept to viral, personalised experience in under 48 hours.
To build your own campaign site with InstantStudio, contact us at: connect@instantstudio.ai
